Search Engine Positioning
What is Search Engine Positioning?
Search engine Positioning is the continuous Positioning of web pages in order to achieve higher (or more numerous) results in search engines for certain keywords.
In other words:
Search engine Positioning is a subset of search engine Positioning that focuses on getting higher rankings for certain pages (rather than working on technical improvements for website-wide SEO or choosing keywords to optimize).
Why is search engine Positioning important?
A recent industry study we conducted here at Backlinko found that the top 3 results received the most organic clicks.
If your website content doesn’t rank on the first page of search engine results (SERP) from Google, Bing, DuckDuckGo, or any other search engine, it may not exist for most people.
Not only that. Already on page one of the SERP there are drastically decreasing returns in relation to the click-through rate (CTR) for all search results after the main result. This means that the fifth or sixth place instead of the second or third place can make the difference between visibility and invisibility.
More than a quarter of Google users click on the first organic search result or twice as many click on the second ranking result. In a similar way, Backlinkso also found that the top three organic search results collectively receive three quarters of all clicks.
These numbers as well as the increasing complexity of SERP pages due to featured snippets, video results and other “zero position” results underscore the importance of search engine rankings.
Search Engine Positioning in simple words
Search engine rankings are the Positioning of individual pages on a website for a SERP by making them rank higher and / or appear in more places on this SERP. It is a subset of search engine Positioning (SEO) as it does not cover some SEO practices on a larger scale, such as:
Search engine optimization is important as it affects the amount of traffic your website receives. The more people visit your site; the greater your chances of selling your product or service. When searching, most people don’t go beyond the first page of Google. It is very important that your brand is one of these 10 results.
In order for your website to appear at the top of search results, you need to invest some time and effort in positioning and search engine optimization for your website (or getting a digital marketing company to work on your behalf. ).
First, let’s take a closer look at what search engine optimization really is and how it differs from SEO.
Search engine optimization is the most reliable way to increase the CTR of the pages of a relatively low-performing website. A search result that is higher in organic ranking or in a larger area.
How you achieve that higher ranking and more prominent placement, and the difficulty involved, depends on the keywords and key phrases you want to rank for, as well as the structure and strength of the existing website and page. For example, re-optimizing a page for a very specific keyword instead of a shorter keyword with a much higher search volume can facilitate higher organic rankings.
Let’s say we want to drive traffic to a page about soap, which is good for dry skin. This is Google’s highly competitive SERP for the keyword “Soap” with 759 million search results, including those related to the SOAP protocol. The only organic result most people will see is the SOAP Wikipedia link. The rest of the SERP real estate is consumed in the box of calls, questions, cards and images.
How content affects SEO
To understand how content affects SEO, it is important to first have a basic understanding of how search engines work. Google and other search engines want to offer their users the best possible information. In this way, your users will have a good user experience.
If the first result of a search points to a website that contains spam or is full of incorrect information, the user is not having a good experience and can stop using that search engine. Because of this, Google ranks websites that are authoritative, trustworthy, and useful above others.
The content you have on your website has a huge impact on whether people find it useful and trustworthy. The content must be original, accurate and attractive. It should be a means to provide users with the information they seek or to help them achieve their goals, eg. Eg B. to make a purchase or to determine a location.
We can conclude that content marketing 2019 is very important and must be implemented for every SEO strategy.
SEO and keywords
Not only should your content be well written, grammatically correct, and useful, it should also be easy for search engines to read. This is where keyword optimization comes in. Keywords are words or phrases that people use when they search on Google.
Essentially, you want the phrases or words that people are searching to appear on your website so that Google will find you suitable. (However, this does not mean that keywords should be included in the content. This SEO tactic is outdated and usually does more harm than good.)
Why is search engine optimization important?
Implementing a great search engine optimization strategy is essential for any online presence. Ranking higher in search engines requires dedication and attention to detail, which is why choosing the services of a digital expert to assist you is so important.
And if you’re still not convinced of the importance of Creative’s search engine optimization services, here’s why a great SEO strategy is required for any brand.
Take a moment to consider this: you manage to rank your website on a specific keyword that gets 500,000 visits per month. Additionally, a search engine’s first search result receives up to 20% of clicks, which in turn generates 100,000 organic visitors per month.
Thus, a good positioning can redirect traffic to your website at no additional cost, only if the SEO is done correctly.
Search engine Positioning versus SEO
SEO is broader than search engine Positioning. SEO includes not only page-level Positionings that drive search engine rankings, but domain-level improvements (like the number of links to that domain, domain age and response time, etc.) that give a website domain authority.
It can be helpful to think of search engine Positioning as a square vs. rectangular situation compared to SEO – all search engine Positioning is SEO, but not all SEO is search engine Positioning.
In other words, search engine rankings are usually something you will do once you have a solid SEO plan for your website. A ranking strategy could be used to help a relatively low ranking page rank better on an overall high performing website.
Think of SEO as the ingredients that make a cake with satisfactory texture and taste in a bakery, and search engine rankings like frosting and decorations that make it stand out on the screen.
Let’s look at an example of what could be achieved with a positioning strategy:
This is Google’s SERP for “How to Play Bridge,” with an added annotation pointing to a page on a well-optimized website that might be missed. This is because it has a relatively low organic ranking and doesn’t answer any of the most frequently asked questions.
To do this, however, an SEO professional would need to understand how search engines ranked this page and why it fell (a bit) short.
How does a search engine determine the position of a page?
Search engines use their own proprietary algorithms to analyze the content, structure, and relationship of a website with other websites in order to generate search results. For any search engine, this process begins with a spider, also known as a web crawler, which crawls the web and indexes the pages of the website as well as the websites they link to.
When someone searches for a term, they are actually looking at the search engine index of those pages, not the web itself. The SERP they see for their query depends on what the search engine thinks is “relevant”.
Profit n. # 1: Increase in organic traffic
The main benefit for your business when it comes to search engine rankings is that you will appear on the first page of Google and other popular search engines.
If this is the case for terms with a relatively high number of monthly searches, chances are you’ll see a significant increase in organic traffic.
And as you probably already know, this translates into more sales, leads, and whatever you’re after in your niche.
Profit n. # 2: Outperform the competition
In particularly competitive niches, search engine rankings are vital as they literally allow you to outperform the competition.
Instead of someone seeing your page first when they search for the goods and services you offer, they will see your page.
This means they are more likely to click your link first.
Profit n.3: better reputation as an expert
While most consumers trust Google less as an authoritative source, they do notice when a given website always seems to have the correct information on the topics they are looking for.
In other words, search engine rankings can help get your brand or business to a place where your target audience will see you as a leader in your industry.
This, in turn, can mean more sales and better long-term credibility.
How to Maximize Your Search Engine Ranking on Google
When we talk about search engine optimization, it is important that we emphasize that the process is not something that you do once or twice and see results right away.
Rather, there are many moving parts in the process and they require constant work to keep their sorting positions high.
As you move from a few dozen keywords to a few hundred, keep following the same practices to keep growing your organic traffic.
Algorithm changes happen every few months, so it really is the only way to make sure you are on the safe side if the search engine giant decides to adjust how your search works.
Here are some tips and tricks on how to maximize your search engine ranking on Google.
The term “positioning” is often interpreted as a marketing measure aimed at asserting a brand in a particular market. “Search Engine Optimization” is a series of techniques aimed at improving a website’s position in the search results list using a search engine.
90% of people use search engines to find information on the Internet; in Italy more than 26 million people use the internet for their work and their personal decisions (Nielsen data). – Source: Complete Research Survey 2010
Optimizing and positioning in the major search engines is therefore essential for any brand looking to gain popularity on the web. Natural positioning (organic placement) is achieved through SEM and SEO measures that provide great long-term return on investment (ROI) and dramatically increase the user-to-buyer conversion percentage.
Positioning (SEM, SEO)
In marketing, positioning refers to the process by which marketers try to create an image or identity for their product, brand or company in the mind of their target market.
The original positioning work was focused on consumer marketing and less on the question of competitive products and more on penetrating the environmental noise and creating a moment of actual contact with the intended audience.
The growth in high-tech marketing may have a lot to do with the shift in definition towards competitive positioning. An important part of high-tech marketing in the age of the World Wide Web is ranking on major search engines such as Google, Yahoo and Bing, which can be achieved through search engine optimization, also known as SEO. This is a particularly important component when it comes to improving the competitive position of a younger population group who, due to their high level of networking and social media engagement in general, tend to be web-oriented in their shopping and shopping habits.